Monday, November 16, 2009

Who is the decision maker at a car dealership for thank you gifts for customers?

Who decides if the dealership send small gifts to thank customers for purchasing their vehicle at the dealership?

Who is the decision maker at a car dealership for thank you gifts for customers?
It can be anyone from the salesperson to the car manufacturer's marketing department.
Reply:Salesman, sales manager or customer relations person.
Reply:That depends. If the small gift has the salespersons photo/contact info on it, chances are it was bought and sent directly from them. If all it has is the dealerships information it was probably a standard token gift given to all customers. Regardless of who sent it, keep in mind that 50% of dealerships send nothing at all. Since you did get a gift (however small) it shows they appreciate your business. NOW, wait and see if you get a thank you call 6 months from now or if you are forgotten about. That's the true sign of a dealer/salesperson that has an honest interest in your satisfaction!
Reply:The sales manager most likely. Best way to find out is to ask the receptionist, they know who decides.
Reply:Most likely the salesperson.


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